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  • Mission
  • Founder
  • How We Work
  • Our Telecommunications Network
  • FAQs
         
 
Mission
   

Improve client sales by combining media, marketing and technology for maximum market impact.

 
         
 
Founder
   
Don Cowan
Pioneer in Computer Graphics and Telecommunications
Accomplished Fine Artist
Undergraduate Degree in Arts and Sciences
Masters Degree in Computer Science
International Consultant
 
 
         
 
How We Work
   
Flexible Work Arrangements
Choose from Our Menu of Services
Remotely or On-site
Turn-key or Components
 
 
 
         
 
Our Telecommunications Network
   
High Reliability
High Capacity
State of the Art Network Operations Center
 
       
 
How does marketimpacts.com differ from similar companies?

We focus on the bottom line for our clients - improving sales of their products and services.

We use an innovative, proprietary methodology that combines media, marketing and technology in a way that drives customers toward initial and repeat purchases.

A website and other forms of media are a means to an end. Our research and experience shows that unless all the elements of a website are designed properly and work together as an effective whole, website visitors will simply move on to the next website.

Check our free website market impact score offer for more information.

How are client sales impacted?

To generate sales from a website, the site visitor must eventually take an action that will complete a sale. This might be an online order, a phone call, a visit to an office. We design websites to effectively lead the site visitor to that point.

We use search engine optimization tools and techniques to drive traffic to the client site.

From there, the website design and effectiveness leads the visitor to key pages that present sales opportunities. We perfect factors including:

  • Functionality: how well the website serves the needs of the visitor.
  • Speed: how fast pages and graphics load.
  • Layout: understandability of the overall function and design.
  • Navigation: ease of use of links and movement around the sit.
  • Text: effectiveness, legibility, and appropriateness of words, fonts and characters.
  • Images: clarity and impact of photographs, illustrations and graphics.
  • Colors: cohesiveness and dynamics of color selection and placement.

If you would like us to evaluate your current website, please consider receiving our free Market Impact Score.

 

How is search engine placement achieved?

We use a variety of cost effective tools and approaches to cause our client websites to appear high on search engine result pages.

We can target broad or narrow subject and geographic areas.

We couple these capabilities with effective design of website landing pages to retain site visitors once they have clicked on a search engine result.

Why are many websites ineffective?

Web development tools today offer an incredible array of capabilities and appearances for websites. This often leads, however, to the overuse and ineffective use of website bells and whistles.

Site visitors become confused and impatient with websites that do not allow them to effectively move through the site to find and accomplish what they want.

Effective website design is much more challenging than it appears to be on the surface. Small differences in fonts, pictures, navigation and other factors can have a huge effect on whether a site visitor comes and goes quickly, or stays to complete a transaction.

How do we charge for our development services?

Our projects are custom developments. We use development processes that lead to cost effective results for our clients.

Please contact us for a discussion of your needs and a quote on your project.

How long does development take?

We use rapid prototyping techniques to create initial designs and ideas. From there, in consultation with the client, we develop and refine the site.

Simple websites can be completed in a few weeks. More complex site development times depend on your needs and specifications.

If you have very short term needs, let's discuss how we can develop an approach to meet your schedule.

What development tools does marketimpacts.com use?

We use a variety of development tools.

Our principle toolset for most websites is the Adobe Creative Suite. Adobe is the standard for the industry.

For simple starter websites we use Content Management System software.

 
       
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