To generate sales from a website, the site visitor must eventually take an action that will complete a sale. This might be an online order, a phone call, a visit to an office. We design websites to effectively lead the site visitor to that point.
We use search engine optimization tools and techniques to drive traffic to the client site.
From there, the website design and effectiveness leads the visitor to key pages that present sales opportunities. We perfect factors including:
- Functionality: how well the website serves the needs of the visitor.
- Speed: how fast pages and graphics load.
- Layout: understandability of the overall function and design.
- Navigation: ease of use of links and movement around the sit.
- Text: effectiveness, legibility, and appropriateness of words, fonts and characters.
- Images: clarity and impact of photographs, illustrations and graphics.
- Colors: cohesiveness and dynamics of color selection and placement.
If you would like us to evaluate your current website, please consider receiving our free Market Impact Score.