Android Market Search

I had a great time delivering a presentation on Android Market Search at the San Francisco Android User Group on December 12th. Thanks very much to the organizers and participants!

Click here to get the presentation slides I used.

Comments

[Stephen]

It appears to me that the name is number one factor. If you read these words, which one is about "coffee"?

Coffee Guide ---> It talks about "Coffee"
MyCoffee Card ---> It talks about "Card" somehow related to Coffee
Brain Cafe | GeoQuiz ---> It talks about QuiZ, brain
My Coffee Card Pro ---> It talks about "Card" somehow related to coffee
Coffee Fix ---> Not quite sure what this app is about. Maybe Fix something that is coffee related
Naver Cafe ---> Maybe a place selling cafe?
Coffee Fix Pro ---> Not quite sure what this app is about. Maybe fix something that is coffee related.

So seems to me that Google is trying to "understand" the name, and then match with the word you are searching for. And this is really straight forward - try the best to find what the user is looking for. Make sense?

[Don Cowan]

The app name does seem to be a heavily weighted factor, although not totally controlling. Having the most pertinent name does not necessarily seem to drive an app to first place in a search results.

Also, Google seems to be constantly adjusting their search results algorithm, so fine tuning our understanding of it past a certain point is challenging.